SUNSET has updated its customer relations data with the support of Procat.
Goal: With the ININ solutions to be provided, reducing the costs of Etstur, providing flexibility in call centre communication processes, and increasing the efficiency. Continuously keeping the technology infrastructure at the highest level possible in accordance with the latest developments, and ensuring that Etstur Call Center has an infrastructure that can set an example in the tourism sector.
Solution: Replacing the digital exchange used in ETS Tour call center with an IP-based exchange using the ININ solutions.
Result: Technology infrastructure of the call centre of ETS, the leading tour operator in Turkey, was renewed by Procat with a three-stage project which has been carried forward since 2008. Thanks to the project which covers many new applications from exchange installation to IVR applications, the efficiency of Etstur Call Center is maximized.
Industry: Tourism – Restaurant
Goal: Updating and enriching the database where the distinguished guests of Sunset Grill, a member of Chaîne des Rôtisseurs, are registered, in accordance with the law amendments. Enabling the guests to be informed about the innovations provided by the restaurant
Solution: Obtaining approval required for the permitted marketing activities from the contacts registered in the database within the framework of the ACT ON THE REGULATION OF ELECTRONIC COMMERCE numbered 6563, which was published in the Official Gazette dated November 5, 2014, enriching the data, and making updates to provide optimum benefits for customer relations.
Result: The whole database was scanned in the work that last approximately for one and a half month, contacts were reached, and necessary updates and notifications were made. Within this activity, the approvals required for the permitted marketing activities were obtained from the contacts registered in the database within the framework of the ACT ON THE REGULATION OF ELECTRONIC COMMERCE numbered 6563, which was published in the Official Gazette dated November 5, 2014. The permitted communication channels were categorized based on the preferences of the contact for maximum efficiency through phone, e-mail, MMS or mail. In the work carried out, the opportunity to select one or more options among these communication channels was provided to the guests of Sunset.